Brand & Marketing Websites · Architecture / Luxury Interior Curation / Parametric & Fluid Architecture

Decor Lab
Engineered with Precision

Established in 1993 by Raja Sinha and carried forward by Rajdip Sinha (The Bartlett School of Architecture, UCL), Decor Lab is a 33-year-old architectural institution headquartered in Kolkata. With more than 1,300 completed projects, a 275-member team, and commissions across...

01 / THE MANDATE

Distinct Positioning

Decor Lab needed a digital experience that reflects their evolution from traditional architecture into an innovative parametric and fluid design studio. The site had to honor three decades of Indian architectural heritage while positioning them...

DELIVERABLE: Turnkey Technical & Visual Architecture

02 / THE EXPERIENCE

The Digital Canvas

For Decor Lab, we created an architectural interior showcase with high-definition project galleries, material catalogs, and tailored inquiry funnels.

DELIVERABLE: Bespoke Design System & Fluid Ergonomics

Decor Lab — Production Deployment

VERIFIED INSTITUTIONAL BENCHMARK

03 / PERFORMANCE

Engineered for Velocity

Optimized with disciplined picture element art direction, modern WebP compression, and semantic layout structure to ensure smooth scrolling through heavy architectural portfolios.

DELIVERABLE: Sub-Second Load & Strict Contracts

Patna Penthouse Double-Height Spatial Showcase

Signature double-height residential penthouse exhibition featuring bespoke marble inlays, ambient cove lighting, and floor-to-ceiling panoramic glass.

Santhaliya Minimalist Residence Monograph

Raw plaster finishes and refined organic contours creating a peaceful retreat in the heart of metropolitan Kolkata.

04 / BUSINESS IMPACT

Measurable Gravity

The deployed platform establishes distinct market positioning, accelerating qualified user conversion and operational efficiency.

DELIVERABLE: Scalable Platform Architecture

Decor Lab Engineered with Precision